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Fat Fingers Rejoice: Google tweaks in-app ads to cut down on accidental clicks
With accidental clicks on banner ads continuing to be an issue for marketers, Google is rolling out a new feature for in-application units that aims to improve the quality of leads generated from...
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Update Overload Remains Brands’ Biggest Social Danger [Statistics]
Nearly half buy at least sometimes from brand connections on social media eMarketer notes: As many brands have spent the past several years engaging with customers and prospects on social networking...
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Windows Phone ecosystem attracts developer interest, but is it enough?
>MobileMarketer notes some hopeful contrast to recent Microsoft Surface Tablet developer woes, and recent Microsoft Surface Tablet sales penetration woes…< Microsoft is reporting some progress in...
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How marketers can use Facebook’s Graph Search to understand consumers
2013 is quickly becoming the year we figure out what to do with the all the data we have been gathering. Facebook’s Graph Search (in beta, waiting listing sign up) will all users (and Brands) to...
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Luxury Marketers Investing More in Digital [Data]
Digital and social to see increased focus in 2013 eMarketer notes: Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are...
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7 steps to smarter digital marketing: Insights from a Google ‘Evangelist’
WARC notes: At the SES Conference, Google’s Digital Marketing Evangelist Avinash Kaushik offered up seven steps to smarter digital marketing. Focus on the user experience to reduce abandonment rates...
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Will Vine for Twitter Make Brands Rethink Video Creation? [Data]
Vine may affect brands’ video strategy eMarketer notes: If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social. On January...
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Brands Adopt Hashtag Strategies
DigiDay notes: Budweiser has spent untold millions on rolling out its Black Crown line. That includes two 30-second Super Bowl spots. One thing it failed to do: get the hashtag right. Outdoor placement...
View ArticleTwitter opens up its analytics platform, lets everyone review the performance...
Facebook announced that they are finally using hashtags yesterday, but the hashtag originators came out with some news of their own this week. Twitter is offering up an analytics platform for anyone...
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Facebook Mobile Ad Revenue Expected to Top $2 Billion This Year
Facebook’s worldwide mobile ad revenue will top $2 billion for the first time this year, an increase of more than 300% from the less than half a billion dollars earned in 2012, according to a new...
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